As fall colors fade and temperatures drop, Pure Michigan is ushering in winter weather fun with the release of the 2014 Pure Michigan Winter Guide. The michigan.org website and social channels, including Facebook and Twitter, are also switching into winter gear for the season.
“Michigan offers residents and visitors alike a perfect opportunity to take a snow day and enjoy all the winter season has to offer,” said Leslie Hornung, Senior Vice President of Marketing and Public Relations at the Michigan Economic Development Corporation. “This travel guide inspires people to embrace the beauty and unique events found in Michigan all winter long, while providing valuable tips and information to help plan a wide variety of getaways throughout the season.”
Individuals can request a copy of the 2014 Pure Michigan Winter Travel Guide at michigan.org or by calling toll-free (888) 784-7328. The guide will also be available at the 14 Michigan Welcome Centers across the state as well as in a free, universally accessible digital edition, which will allow users to access the guide from their desktop and laptop computers, smartphones and tablets.
Feature stories in this year’s winter guide include Into the Woods, a look at ways to explore Michigan’s backcountry – from snowmobiling to fat-tire biking; Winter Weekend Escapes, highlighting ski resorts around the state; and Cool Catch showcasing Michigan’s ice fishing assets. Those who prefer the indoors will want to check out The Art of Pie, with information on hands-on classes for the perfect pie, and Indoor Explorers to find kid-focused museums that entertain and educate.
The publication also includes a guide to Michigan state parks and trails and a winter events calendar. Once again, 100,000 copies of the winter guides have been printed at Quad Graphics in Midland, Michigan.
Last month, Pure Michigan teamed up with Lands’ End to offer fans across the nation the chance to win an ultimate winter getaway at Boyne Highlands Resort. There is still time to sign up to win, with the sweepstakes running through November 14, 2014. The prize package features a five day/four night trip for five to Boyne Highlands Resort including skiing, snowshoeing, winter zip-lining, spa services and access to the indoor water park at nearby Boyne Mountain. Additionally the winner will receive a $1,000 gift card from Lands’ End to outfit their Michigan adventure.
Michigan is home to 6,500 miles of snowmobile trails, 3,000 miles of cross country skiing trails and is second in the nation for the number of ski areas found across the state. Offering activities as diverse as tubing, ice fishing dog sledding and snowboarding Michigan winter vacations has something for everyone from outdoor enthusiasts and adventure seekers to families – much of which can be found in the 2014 winter guide.
Pure Michigan is a brand representing business, talent and tourism initiatives across Michigan. These efforts are driven by the Michigan Economic Development Corporation, which serves as the state’s marketing arm and lead advocate for business growth, jobs and opportunity with a focus on helping grow Michigan’s economy.