Kolton Toothman is among the 60 finalists. He submitted a film for the K-6 Celebrating Diversity category. He is in the running for awards totaling $21,150. Awards are scheduled to be presented on Saturday, June 3, at 10 a.m. at the Van Singel Fine Arts Center, located at the corner of Burlingame Avenue and 84th Street. The Van Singel Fine Arts Center is part of the Byron Center High School.
Students from throughout the state submitted nearly 400 thirty-second public service announcement videos promoting positive choices in the areas of Character Education, Healthy Living, and Celebrating Diversity. There are two different audiences that the young filmmakers targeted in their PSAs: kindergarten through sixth grade or seventh through twelfth grades. The Meijer Great Choices competition was designed for Michigan student filmmakers to exhibit their creative talent in audio/visual communications and to share their messages with K-12 schools throughout Michigan.
Audio/Visual/Advertising students and professors from Compass College of Cinematic Arts, Ferris State University, Cornerstone University, Grand Valley State University, Northwood University and Western Michigan University were the preliminary judges and choose the finalists based on specific criteria. High school students throughout Michigan have been notified that they are finalists and are invited to participate in the June 3rd awards presentation activities. There are eighteen first, second, and third place winners who will be announced at the awards presentation who will receive prizes of $1,500, $1,000, or $500 in the form of a gift card to Meijer or Apple. The 42 runners up (fourth through tenth place) will each receive a gift card for $75. All of the finalists in attendance will receive an award and gift at the awards presentation.
All 60 of the top PSAs will be shown at the Awards Reception at the Van Singel Fine Arts Center. In September, the winning PSAs in each category will be reproduced on DVDs and distributed to schools across the state as tools for their Character Education, Health Education and Diversity programs.